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Calculators and spreadsheets

PriceScout for Gumroad

Turn “what should I charge?” into a price band, take-home maths, and a test you can run.

Buy on Gumroad Pay what you want

The problem

Pricing a digital product is usually a guess dressed up as a decision. Competitor prices tell you what a market expects — not what your product is worth, or what you'd actually keep after Gumroad's fees, refunds and discounts.

What it does

PriceScout is an Excel workbook that helps you ask a better version of the pricing question. Drop in three to ten comparable products and it builds a price band from percentiles (not a misleading average). Layer in fees, refunds, discounts and your income target, and it shows your take-home revenue and the order volume a goal actually needs. Then it helps you turn a price into a test with clear success criteria — no fake predictions, no scraping, just a decision record you can act on.

What's included

—Comparable-pricing analysis (25th / median / 75th percentile bands)
—Take-home revenue after fees, refunds and discounts
—Break-even order volume for an income target
—A structured pricing-test planner
—Completed example workflow
—Setup guide covering scope and limitations

Who it's for

  • —Gumroad creators pricing a new digital product
  • —Makers who want a defensible number, not a gut guess
  • —Anyone tired of pricing advice that ignores fees and refunds

Compatibility & delivery

Microsoft Excel (macro-free workbook)Instant digital downloadPay what you want on GumroadSecure checkout via Gumroad

Questions

Does it predict my sales or the “optimal” price?

No — deliberately. It won't invent conversion rates or promise an optimal price. It helps you set a sensible band and design a test; the summary is a decision record, not a forecast.

Does it pull live Gumroad data?

No. You choose the comparable products, so the analysis reflects your real market rather than a scraped sample.

Do I need macros or add-ins?

No — it's a clean, macro-free Excel workbook.

How much is it?

It's pay-what-you-want on Gumroad — pick a price that feels fair to you, including free.

PriceScout for Gumroad

Turn “what should I charge?” into a price band, take-home maths, and a test you can run.

Buy on Gumroad — Pay what you want
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