Articles & Insights

Practical guides, in short form

The condensed version of each guide lives here — the key points, and the tool it came from. The full write-up, with worked examples, is on Medium.

Data & Analytics · 5 min

The Data-Driven Solopreneur: What to Measure When Building Is Easy but Selling Is Hard

Building got fast; selling didn't. The five signals — Reach, Resonance, Revenue, Realisation, Return — that tell a one-person business what's actually working.

Digital Products · 4 min

I Built a Spreadsheet to Answer One Awkward Gumroad Question: What Should I Charge?

“What should I charge?” hides two different questions. A pricing sheet can't answer them for you — but it can help you ask a much better version.

Data & Analytics · 4 min

Your Indie SaaS Is Growing. But Is It Actually Healthy?

Revenue up and still flying blind? The four areas — growth, retention, unit economics and runway — that reveal whether growth is real.

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